中国年轻人正在利用AI工具重塑旅行规划方式。据Just So Soul研究院数据，64.79%的Z世代在出游过程中使用AI辅助决策1。用户只需输入预算和偏好等信息，即可在30秒内获得精确到小时的完整行程攻略1。受访者林玉表示，"以前做攻略像是在'期末备考'，现在有了AI，只需输入预算和喜好，30秒就能收获一份精确到小时的完美攻略"1。
AI定制游业务涵盖多种特色需求，包括携宠旅行、深度非遗研学、电影取景地朝圣打卡之旅等1。这一需求的增长推动了文旅产业供给侧变革，传统旅行社开始采用AI生成加人工精调的混合服务模式1。以山东菏泽市曹县青堌集镇AI创作基地为例，其旅行攻略类订单近期激增，AI文旅定制业务自去年下半年起迎来跨越式增长1。AI技术的应用显著降低了个性化旅行服务的成本——传统私人定制游属于高端消费，而AI技术将边际成本几乎降为零1。
China's younger generations are increasingly turning to artificial intelligence tools to design personalized travel itineraries, fundamentally transforming how they plan vacations. By inputting budget constraints and personal preferences into AI systems, travelers can obtain detailed hour-by-hour travel plans in as little as 30 seconds.1 According to data from the Just So Soul Research Institute, 64.79% of Gen Z travelers rely on AI-assisted decision-making during their trips.1
One traveler, Lin Yu, described the shift in experience: "Planning an itinerary used to feel like preparing for final exams, but now with AI, I just enter my budget and preferences, and I get a perfectly detailed plan in 30 seconds."1 This technological adoption has expanded to support diverse travel styles, including pet-friendly trips, immersive non-heritage research expeditions, and film location pilgrimages.1
The surge in AI-customized travel demand is reshaping the tourism industry. Travel strategy orders at the AI Creative Base in Caogu Town, Cao County, Heze, Shandong, have recently surged, with AI travel customization services experiencing explosive growth since the second half of last year.1 Traditional private customization travel had long remained a luxury service segment, but AI technology has dramatically reduced the marginal cost of personalized travel arrangements to nearly zero, enabling travel agencies to adopt hybrid service models combining AI-generated recommendations with human refinement.1 This shift represents a significant transformation in the supply side of China's cultural and tourism industry.
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