耐克首席执行官警告公司将在明年进行新一轮裁员，作为运营模式改革的一部分 1。这一重组决策同时伴随着公司下调营收前景预期 24，该公司宣布推出效率计划以削减成本 2。受此消息影响，耐克股价大幅下跌10%，跌至13年来的最低水平 234。
这次业绩预警和重组计划的连锁反应还波及了运动服装行业的其他企业 34。Lululemon、On、Under Armour以及Deckers Outdoor等竞争对手的股价均受到连带影响 34。
Nike's leadership has unveiled a major restructuring initiative that includes planned layoffs, triggering a sharp market reaction.12345 The company's stock price plummeted 10 percent following the announcement, marking its lowest level in 13 years.234 The restructuring comes amid disappointing financial performance, as Nike released weak revenue guidance for the period ahead.234
The reorganization reflects a fundamental shift in the company's operating model.1 Nike's CEO warned that additional workforce reductions are planned for the coming year as part of this transformation effort.1 The company has introduced an efficiency program designed to reduce costs while reshaping its organizational structure.2
The negative sentiment surrounding Nike's announcement extended beyond the company itself, rippling through the broader athletic apparel sector.34 Competitors including Lululemon, On, Under Armour, and Deckers Outdoor all experienced stock price declines following Nike's weak outlook and restructuring disclosure.345
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