国庆黄金周期间，大批游客涌向主题公园。1 中国主题公园研究院院长林焕杰表示，主题公园已从建设时代进入经营时代，园区间的竞争已超越传统的游乐设施层面，转向整体体验、IP开发和服务水平的综合竞争。1
据统计，截至2024年底，中国主题公园数量已超过400个。1 1989年深圳锦绣中华开园，被视为中国现代主题公园发展的重要起点。1 2016年上海迪士尼、2021年北京环球度假区等国际知名主题公园的落地，进一步推动了行业发展。1 林焕杰指出，"得IP者得天下"，IP开发能力已成为园区核心竞争力。1 他认为，缺乏特色、更新能力不足、缺少IP、服务水平一般的主题公园面临快速淘汰的风险，行业未来将进一步分化。1
The National Day Golden Week holiday has drawn crowds to theme parks across China, reflecting a significant shift in how the industry operates and competes.1 According to Lin Huanjie, director of the China Theme Park Research Institute, the sector has transitioned from a construction-focused phase into an operational era where competition extends far beyond ride attractions.1 Parks now face comprehensive challenges spanning overall visitor experience, intellectual property development, and service standards.1
The Chinese theme park landscape has expanded dramatically, with over 400 parks operating as of the end of 2024.1 The industry's trajectory has been marked by key milestones, including the 1989 opening of Shenzhen Splendid China, regarded as a pivotal starting point for modern theme parks in China, followed by Shanghai Disneyland's launch in 2016 and Beijing Universal Resort's debut in 2021.1 Lin Huanjie stressed that "whoever controls IP controls the future," underscoring the critical importance of intellectual property in differentiating parks in an increasingly competitive market.1
Looking ahead, the industry faces significant consolidation. Parks lacking regional advantages, limited capacity for innovation, insufficient intellectual property portfolios, and mediocre service quality are expected to face rapid elimination from the market.1 This contraction suggests that only well-positioned parks with strong IP strategies and continuous improvement capabilities will survive in the evolving theme park sector.
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