中国正在推进"交旅融合"发展战略，将交通工具改造为旅游体验场景，使旅途中原本闲置的时间和空间得到充分利用1。商务部、文旅部等部门今年6月联合印发《关于促进铁路与旅游融合发展扩大服务消费的若干措施》，为这一模式提供了政策支持1。
山东省在这一领域率先探索成果显著1。"运河1号"首批8条航线在今年国庆假期正式投入运营，累计运送旅客130余万人次，带动沿线综合消费达20亿元人民币1。近两年来，山东还相继投运了"齐鲁1号"铁路游、"半岛1号"海上游、"大河1号"自驾游等多种主题产品1。这种将交通与旅游融为一体的模式，为文旅市场开辟了新的增长空间1。
China is promoting a "transportation-tourism integration" model that transforms transportation vehicles into travel experience venues, breathing new life into previously idle time and space during journeys.1 The initiative has gained significant traction in Shandong Province, where themed cruise lines and trains have transported over 1.3 million passengers and driven 2 billion yuan in consumption along their routes.1
Shandong has emerged as a leading region in this integration strategy. The province's "Canal No. 1" cruise line, which includes eight initial routes, commenced operations during this year's National Day holiday period.1 Beyond maritime offerings, Shandong has also rolled out the "Shandong No. 1" railway tourism experience, the "Peninsula No. 1" ocean voyage, and the "Great River No. 1" self-driving tour.1
The expansion of such initiatives reflects national-level support for the sector. In June of this year, China's Ministry of Commerce and Ministry of Culture and Tourism jointly issued measures aimed at promoting the fusion of railway operations with tourism development to expand service consumption.1
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