沉浸式影视游正成为山东文旅的新热点，游客角色也从被动观看演变为主动参与。1乐陵影视城已有上千名游客参与短剧拍摄，其中部分作品已在网络平台播出。1青岛东方影都等多地景区推出游客参演短剧和沉浸式体验等新模式。1
传统演艺景区也在深化互动体验。济宁梁山水浒影视城日均上演300场演艺，拥有200名水浒NPC与游客互动。1山东大学教授贺泽亚认为，游客需要"有反差、可交互的深度文旅体验"，这反映了当前游客深度参与文旅的需求增长。1
为推动这一新业态的长期发展，专家建议需要多方共建完整产业链。1具体包括"专业编剧持续更新定制剧本""打造妆造、导演、剪辑一条龙服务"以及"打破景区围墙"等措施。1
Immersive film and television experiences are reshaping cultural tourism in China, as visitors transition from passive spectators to active participants in entertainment.1 Multiple scenic attractions across Shandong province have launched innovative programs enabling tourists to perform in short dramas and engage in immersive experiences. The Leling Film and Television City has already welcomed thousands of visitors participating in short film productions, with some of these works subsequently broadcast on online platforms.1 Meanwhile, the Liangshan Water Margin Film and Television City in Jining stages approximately 300 performances daily, featuring 200 Water Margin-themed non-player characters who interact directly with guests.1
Industry experts view this shift as a response to growing consumer demand for deeper, more engaging cultural experiences. Professor He Zeya from Shandong University emphasizes that visitors increasingly seek "contrasting and interactive deep cultural tourism experiences."1 To sustain long-term development, stakeholders must build a comprehensive industry chain. Specialists recommend establishing dedicated screenwriting teams to continuously develop and customize scripts, creating integrated services spanning costume design, directing, and post-production editing, and breaking down traditional barriers between scenic areas.1
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