Google向约100家出版商推出的AI内容贡献试点计划正面临困境1。该计划旨在当出版商的内容在Gemini驱动的搜索结果中出现时向其支付报酬1,但Google提供的支付金额微乎其微,仅相当于出版商广告收入的千分之一1。
这一薄弱的报酬标准引发了出版商的强烈反弹1。多家大型出版商已拒绝参与该项目,希望通过抵制来迫使Google提供更优厚的条款1。长期以来,Google一直抵制直接向出版商支付费用,声称网站已经通过搜索流量获得了补偿1。
Google has enlisted approximately 100 publishers in a pilot initiative designed to compensate them when their content appears in Gemini-powered search results.1 However, the program is encountering significant resistance due to the inadequacy of the payments offered. According to reporting, the compensation amounts to roughly one-thousandth of publishers' typical advertising revenue, a disparity that has prompted major publishers to decline participation.1
Several large publishing organizations have refused to join the scheme, viewing the financial terms as insufficient and hoping their collective rejection will pressure Google into offering more favorable compensation structures.1 This resistance reflects broader tensions between Google and the publishing industry over how artificial intelligence companies should remunerate content creators. Google has historically resisted direct payments to publishers, instead arguing that websites benefit adequately through increased search traffic driven by their inclusion in search results.1
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