AI初创公司Instinct推出了名为Instinct Selections的产品推荐功能1，该功能通过与本地厨师、设计师、导游等专业人士合作，为用户提供个性化的购物、用餐和旅行建议1。创始人Noah Shinn在X平台宣布了这一功能的上线1。然而功能推出后却引发部分用户不满，认为这些推荐似乎并未经过主动请求，反而更像是不请自来的广告骚扰。
用户Shruti Gandhi批评道："我根本不需要购买随身行李、太阳镜或宽檐帽。这感到非常令人失望。"1另一位用户Chat Joglekar表示："当Instinct开始建议我应该购买的产品时，我第一次对AI助手产生了不适感。"1这些反馈反映出用户对推荐内容精准度和相关性的质疑。
Instinct最近完成了10亿美元的C轮融资，公司估值已达100亿美元1。公司年交易量接近10亿美元，其中超过50%与旅行相关1。
AI startup Instinct has launched Instinct Selections, a personalized recommendation service that curates shopping, dining, and travel suggestions in collaboration with local chefs, designers, and tour guides 1. The feature, announced by founder Noah Shinn, drew immediate criticism from users who felt the recommendations resembled unsolicited advertising rather than helpful advice 1.
User Shruti Gandhi expressed frustration with the suggestions, stating: "I didn't need to buy carry-on luggage, sunglasses, or a brim hat. This feels so disappointing" 1. Another user, Chat Joglekar, described having their first negative experience with an AI assistant, saying: "I had my first 'ewwww' moment with an AI assistant when Instinct started to suggest products that I should buy" 1. The backlash highlights a common tension in AI-driven recommendation systems—the difficulty of distinguishing between genuinely personalized guidance and perceived marketing intrusion.
Instinct recently completed a Series C funding round worth $1 billion, which valued the company at $10 billion 1. The startup currently handles close to $1 billion in annual transaction volume, with more than 50 percent related to travel 1.
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