中央网信办部署开展"清朗·整治短视频虚假人设乱象"专项行动

中央网信办近日部署开展为期2个月的"清朗·整治短视频虚假人设乱象"专项行动。1此次行动将重点整治五类突出问题，包括假扮弱势群体、虚构职业资质、利用AI仿冒人物、鼓吹奢靡迷信以及编造冲突剧情。1网信部门将依法从严打击借虚假人设恶意营销牟利、误导网民的行为，对性质恶劣的账号坚决予以封禁。1

为推进整治工作，网信部门采取了四项治理措施：加大对违规账号的查处力度，强化内容标注规范，加强重点板块管理，以及保障特定群体权益。1其中，平台严禁在榜单、推荐等位置推送虚假人设类短视频，对虚假打造"AI霸总""养生大师"等人设诱骗老年人的短视频依法依规严格处置。1各地网信部门将落实属地管理责任，推动短视频行业健康有序发展。1

The Central Cyberspace Administration of China has deployed a two-month special campaign to combat fabricated personas in short video content 1. The initiative, titled "Clearing the Internet: Rectifying False Personas Disorder in Short Videos," targets five major categories of violations: impersonation of vulnerable populations, fabrication of professional credentials, use of artificial intelligence to counterfeit public figures, promotion of extravagance and superstition, and creation of staged conflict scenarios 1.

To address these issues, regulatory authorities will implement four key measures: intensified enforcement against violating accounts, standardized content labeling requirements, strengthened management of priority content areas, and protection of rights for specific demographic groups 1. Accounts engaged in malicious marketing for profit or misleading the public through false personas will face legal sanctions, with particularly egregious violators subject to permanent account suspension 1. Short videos featuring fabricated personas will be prohibited from appearing in rankings, recommendation feeds, and other prominent positions 1. Videos that deceive elderly users by creating fake "AI CEOs" or "wellness experts" will be subject to strict enforcement action in accordance with applicable regulations 1.

The cyberspace administration has tasked regional network information departments with implementing localized management responsibilities to ensure the short video industry develops in an orderly and healthy manner 1.