苹果iPhone 18 Pro在日本市场的定价大幅上涨，起售价达21.98万日元1，最大容量2TB机型售价超过40万日元1。这相比5年前iPhone 13 Pro的12.28万日元起售价，涨幅接近倍增1。根据相关分析，此次提价与DRAM芯片涨价导致电子产品制造成本上升密切相关1，各大内存制造商已将产能倾斜至AI数据中心1。
日本消费者的购机成本压力持续加重。MM综研所长横田英明指出，日本消费者的经济负担约为美国的3倍1。受高价影响，越来越多日本人转向二手手机市场。2025年10月，上一代机型在Mercari平台的上架数量飙升至前一个月的5倍左右1。预计2025年度日本二手智能手机推算销量约360万部，连续7年创历史新高1，并有望在2029年度达到500万部1。
Apple's iPhone 18 Pro has seen a dramatic price increase in the Japanese market, with the entry-level model now priced at 219,800 yen (approximately 9,385 yuan) through Apple's official channels 1. The top-tier 2TB variant exceeds 400,000 yen (roughly 17,079 yuan) 1. This represents a near doubling compared to the iPhone 13 Pro, which retailed for 122,800 yen in 2021 1. The price surge stems from elevated DRAM chip costs, as major memory manufacturers have shifted production capacity toward AI data centers 1.
The steep pricing is reshaping Japanese consumer behavior, with increasingly more buyers turning to the secondhand market. On the Mercari platform, listings for previous-generation models surged approximately fivefold in October 2025 compared to the prior month 1. Industry analyst Hideaki Yokota noted that Japanese consumers face economic burdens roughly three times higher than their American counterparts 1. The secondhand smartphone market in Japan is expanding accordingly, with projected sales reaching approximately 3.6 million units in fiscal year 2025, marking the seventh consecutive year of record highs 1. The trend is expected to accelerate further, with projections suggesting the market could reach 5 million units by fiscal year 2029 1.
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