澳大利亚多家图书馆及其工作人员因在TikTok和Instagram上的创意内容而成为社交媒体明星。1其中，位于阿德莱德的玛丽昂图书馆拥有超过78,000名Instagram粉丝和21,000名TikTok粉丝，其病毒视频"when the boss says it isn't a two-person job"在TikTok上获得250万次浏览。1
除玛丽昂图书馆外，其他知名图书馆影响者包括现年72岁的Joan Bruce，她在昆士兰州立图书馆担任稀有书籍馆员34年。1Joan运营的"Joan of Archives"频道最火视频"have you ever seen a book bigger than a coffee table?"获得超过200,000次浏览。1此外，Yarra Libraries拥有近7,000名粉丝，1Megan Daley在Instagram上拥有近20,000名粉丝。1
这一图书馆社交媒体推广浪潮始于疫情期间，图书馆通过分享日常工作、社区活动和书籍推荐等内容，带动了当地图书馆的参与度、电子借阅和新成员增长。1
Several Australian libraries and librarians have emerged as social media stars, leveraging platforms like TikTok and Instagram to engage audiences with creative content centered on books and library work.1 Among the prominent figures is Joan Bruce, a 72-year-old rare books librarian at Queensland State Library who has worked in that role for 34 years.1 Her "Joan of Archives" channel features videos showcasing unusual collections, with her most popular post titled "have you ever seen a book bigger than a coffee table?" garnering over 200,000 views.1
Marion Library in Adelaide has become one of the most successful library accounts, boasting more than 78,000 Instagram followers and 21,000 TikTok followers.1 The library's viral video titled "when the boss says it isn't a two-person job" has accumulated 2.5 million views on TikTok.1 Other notable library social media presences include Yarra Libraries, which has nearly 7,000 followers, and Megan Daley, an influencer with close to 20,000 Instagram followers.1 This wave of library-focused social media activity gained significant momentum during the pandemic period, subsequently driving increased engagement, e-book borrowing, and new memberships across participating institutions.1
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