英国百货零售商玛莎百货与法国美妆零售商丝芙兰宣布建立合作伙伴关系，将在100家玛莎百货门店内设立丝芙兰品牌区域，同时通过玛莎百货网站销售相关产品。1 这一合作定于明年春季启动，旨在帮助玛莎百货吸引年轻消费者。1
根据合作协议，丝芙兰将负责这些门店内品牌区域的日常运营和员工管理。1 玛莎百货为此项目投入700万英镑，用于门店升级、供应链现代化和产品改进。1 作为LVMH集团的子公司，丝芙兰于2023年重返英国市场，目前在英国拥有约18家独立门店。1 玛莎百货当前运营227家全业态门店，公司计划在未来两年内关闭更多门店，目标将总数降至200家。1
British retailer Marks & Spencer has partnered with French beauty chain Sephora to establish branded sections across 100 of its stores, with the initiative set to launch in spring next year.1 The collaboration will see Sephora staff manage dedicated beauty zones within M&S locations, while products will also be sold through M&S's online platform.1 The partnership represents an expansion strategy for Sephora following its return to the UK market in 2023, when the LVMH-owned retailer currently operates approximately 18 standalone stores.1
M&S is investing £7 million into the project to support store upgrades, supply chain modernization, and product improvements.1 The retailer, which currently operates 227 stores across all formats, plans to close additional locations over the next two years with a target of reducing the estate to 200 stores.1 According to the company, the Sephora partnership is designed to attract younger consumers, particularly women aged 24 to 36, as M&S continues to transform its retail offering.1
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