苹果Vision Pro混合现实头显的市场表现不如预期。据报道，全球部分苹果零售门店每月仅能售出1台该产品，员工称达到这一销量已属"幸运"1。相比之下，iPhone作为对照，全球每秒售出8台，平均每月销量约2060万台1。
现任CEO约翰·特努斯对Vision Pro的前景抱持保留态度。特努斯在该产品2024年正式发布前就已对其持怀疑态度，将Vision Pro定位为苹果探索空间计算领域的"垫脚石"而非长期产品线1。公司内部正在争取后续资金推进开发，并讨论如何打造更具吸引力的下一代产品1。
Apple's Vision Pro mixed reality headset is struggling in the market, with some of the company's retail locations selling only one unit per month, which employees consider fortunate 1. This stark contrast underscores the product's weak commercial performance: by comparison, Apple sells approximately eight iPhones per second globally, translating to roughly 20.6 million units monthly 1.
CEO John Ternus has expressed skepticism toward the Vision Pro even before its official launch in 2024, viewing the device as a "stepping stone" in Apple's exploration of spatial computing rather than a long-term product line 1. The Vision Pro team is currently seeking additional funding and discussing how to develop a more compelling next-generation model 1. While Apple is exploring the possibility of launching a lower-priced Vision Pro variant and other products such as smart glasses, no official information has been disclosed regarding these potential offerings 1.
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