国家广电总局正在深入推进"微短剧精品创作传播计划"，多家平台随之开设真人剧专区，以真金白银定向扶持真人短剧创作1。这一政策动作针对AI短剧大量占据市场、侵权隐私问题突出、行业内容质量下滑等现象1。
今年前8个月上线的微短剧达43万部，是去年全年的13倍，其中AI剧集占比超过九成1。当前AI短剧存在的主要问题包括：剧情套路重复复制、虚拟面孔千篇一律、大量侵权抓取他人肖像和声音、批量滥用普通人面部素材1。
广电总局明确AI技术应作为创作辅助工具而非替代品，推动短剧行业从流量驱动向品质驱动升级1。真人短剧拥有AI无法复制的核心竞争力：演员真实情绪的演绎、实景拍摄所呈现的烟火质感以及对人性的细腻刻画1。
China's media regulator is intensifying efforts to promote authentic live-action short dramas as a counterweight to AI-generated content flooding the market. The National Radio and Television Administration is advancing its "Micro Short Drama Quality Content Creation and Distribution Initiative," with major platforms establishing dedicated sections to provide targeted financial support for live-action short drama production 1. This policy response addresses a surge in AI-generated content—which accounted for over 90 percent of the 430,000 micro short dramas launched in the first eight months of the year, a thirteenfold increase compared to the entire previous year 1—while addressing widespread copyright infringement, privacy violations, and declining content quality across the industry 1.
The regulatory framework clarifies that artificial intelligence should function as a creative auxiliary tool rather than a replacement for human production 1. Live-action dramas possess competitive advantages that AI cannot replicate, including authentic emotional performances by actors, real-world cinematography with genuine human warmth, and nuanced character development 1. Meanwhile, AI-generated short dramas face problems including repetitive plot formulas, uniform synthetic faces, unauthorized use of real people's likenesses and voices, and mass exploitation of ordinary citizens' facial data 1. The policy initiative aims to redirect the short drama industry from growth driven solely by traffic metrics toward a model emphasizing quality and artistic merit 1.
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