Google正在印度推进一项新的购物功能测试，允许用户通过Gemini和AI Mode在沃尔玛旗下的电商平台Flipkart进行直接购买1。用户可以在AI界面中点击"Buy"按钮完成结账流程1。
当前这一试点仅向部分用户开放，覆盖的商品范围包括智能手机、电子产品和手机配件1。"Buy"选项目前仅限于Flipkart，包括亚马逊在内的竞争对手的商品列表中暂不提供该功能1。Google计划在10月晚些时候将该功能全面推出，以抢占印度节庆购物季的机遇1。
这一举措体现了Google在印度市场的战略投入。Google已向Flipkart投资约3.5亿美元并获得少数股权1。此外，Google开发了名为"通用商务协议（Universal Commerce Protocol，UCP）"的开放标准，旨在使AI代理能够与零售商进行交互1。印度作为全球第二大互联网市场，拥有超过10亿互联网用户1，为这类AI购物创新提供了庞大的应用基础。
Google is piloting a feature in India that enables users to purchase products directly from Walmart-owned Flipkart through its Gemini conversational AI and AI Mode interface 1. The capability allows customers to complete transactions by clicking a "Buy" button within the AI interface itself 1. The pilot currently targets select users and a limited product range encompassing smartphones, electronics, and mobile accessories 1.
The "Buy" option is exclusively available for Flipkart listings at this stage, with competing retailers such as Amazon not yet offered this checkout functionality 1. Google plans to roll out the feature more broadly in late October 1, positioning the launch to coincide with India's festive shopping season. The expansion relies on Google's Universal Commerce Protocol (UCP), an open standard developed to facilitate interactions between AI agents and retailers 1.
This initiative reflects Google's commercial expansion in India, the world's second-largest internet market with over one billion internet users 1. The company has invested approximately $350 million in Flipkart to acquire a minority stake 1.
评论
还没有评论，欢迎留下第一条。