三大运营商全面暂停"0元购机"

中国移动、中国电信、中国联通三大运营商自9月24日起全面暂停分期购机业务新增办理1。其中，中国移动的"和包信用购"、中国电信的"橙分期"、中国联通的"沃分期"均停止受理新客户申请1。湖南移动公司在官网发布《关于和包分期购机活动停售的公告》，明确自9月23日24点起停售相关业务1。

运营商做出这一决定有多重原因。一方面，通信市场已进入存量时代，依靠补贴手机硬件来争夺用户的传统运营逻辑面临困境1。另一方面，分期购机业务长期因虚假宣传、消费者金融风险被隐瞒等问题遭投诉1。专家指出，这项业务已成为运营商的"负资产"，存在较高合规风险，推广的成功反而会对品牌口碑造成伤害1。

同时，监管层面的约束也是重要因素。由中国人民银行、工业和信息化部等部门联合发布的《金融产品网络营销管理办法》将于9月30日正式施行1，其对金融营销的规范要求进一步促使运营商收紧相关业务1。

China's three major telecommunications carriers have ceased accepting new applications for installment-based phone purchase plans effective September 24, 2026.1 China Mobile's "HeBao Credit Purchase," China Telecom's "Orange Installment," and China Union Communications' "Wo Installment" all halted new enrollments on this date, with Hunan Mobile specifically announcing the suspension through a notice posted on September 23 at midnight.1

The suspension reflects a fundamental shift in carrier strategy. According to telecom analyst Fu Liang, China's telecommunications market has entered a mature phase where hardware subsidies are no longer economically viable for attracting new users.1 These installment programs have also faced long-standing criticism for misleading advertising practices and inadequate disclosure of financial risks to consumers.1

Compliance concerns have intensified the pullback. Expert Pan Helin has characterized installment phone programs as "negative assets" for carriers, noting they carry high compliance risks and can damage brand reputation despite successful promotion.1

Regulatory developments have accelerated this transition. The Financial Products Online Marketing Management Measures, jointly issued by the People's Bank of China and the Ministry of Industry and Information Technology, takes effect on September 30, 2026, imposing stricter standards on financial product promotion online.1