微软及主要PC制造商正逐步淘汰Copilot+ PC品牌标签，尽管新款产品仍保留该生态的全部功能。1微软Surface业务部门常务副总裁Brett Ostrum确认，2026年发布的Surface PC已不再被称为Copilot+ PC。1高通高级副总裁Kedar Kondap表示，公司现在提供相同的用户体验，但避免使用Copilot+ PC这一术语。1
该品牌的衰退源于技术和市场因素。Copilot+ PC品类由微软和高通在2024年共同推出，旨在设立新的系统性能基准。1然而，作为该品牌旗舰功能的Recall工具被发现存在严重安全漏洞，促使微软推迟了该功能的发布，进而重创了整个品牌的市场反响。1此外，NVIDIA的RTX Spark平台虽符合Copilot+ PC的技术规范，但也刻意避免采用该品牌名称。1OEM厂商和微软本身已逐步从营销材料中移除Copilot+ PC的品牌标识。1
Microsoft and major PC manufacturers are moving away from the Copilot+ PC branding despite continuing to support the underlying technology in new devices.1 The shift reflects the troubled rollout of the initiative, which was launched jointly by Microsoft and Qualcomm in 2024 to establish a category of AI-capable personal computers.1
Brett Ostrum, Corporate Vice President at Microsoft Surface, confirmed that the company's upcoming Surface PC models will no longer carry the Copilot+ PC designation.1 Qualcomm's Senior Vice President Kedar Kondap stated that the industry is now delivering comparable experiences without relying on the Copilot+ PC terminology.1 Similarly, NVIDIA's RTX Spark platform, while meeting the technical specifications established for Copilot+ PCs, has deliberately avoided using the brand name.1
The retreat from the brand name comes after the category was significantly damaged by security vulnerabilities discovered in Recall, a flagship AI feature that was supposed to differentiate Copilot+ PCs.1 These flaws forced Microsoft to delay the feature's release.1 New Surface PC products announced for 2026 have already dropped the Copilot+ PC label from their names, marking a clean break from a branding effort that failed to gain market traction.1
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