苹果公司于2011年10月4日推出了Apple Cards应用，这是由史蒂夫·乔布斯提议的一项服务，允许用户设计定制明信片并由苹果代为打印邮寄1。该项目代号为"Speed Racer"，采用了100%棉纸和特殊凸版印刷工艺进行制作1。乔布斯在这款应用发布仅一天后的10月5日逝世1。
在技术实现方面，苹果与美国邮政局合作设计了一套隐形紫外线条码追踪系统，并为该服务设计了具有心形图案的定制邮票1。这一服务涉及美国、欧洲及捷克等多国的印刷和邮政部门1。然而，这项服务未能获得市场青睐。发布当天的订单量极少，以至于苹果内部用"全球需求可装入鞋盒"来形容其惨淡的成绩1。最终，Apple Cards应用于2013年9月停用1。
Apple launched Apple Cards on October 4, 2011, a service that allowed users to design custom postcards through an app and have them printed and mailed by the company 1. The project, which carried the internal codename "Speed Racer," was conceived by Steve Jobs in early 2011 1. Just one day after the public release, Jobs died on October 5, 2011 1.
The service faced substantial technical and logistical hurdles during development. Apple collaborated with the U.S. Postal Service to create an invisible ultraviolet barcode tracking system for mail authentication 1. The postcards were manufactured using 100% cotton paper and specialty relief printing techniques 1, while Apple designed custom heart-shaped stamps for the service 1. Production and fulfillment involved multiple countries, including the United States, Europe, and the Czech Republic 1.
Despite these efforts, Apple Cards struggled to gain traction from the start. On launch day, orders were so sparse that the company characterized global demand as small enough to fit "in a shoebox" 1. The service was discontinued in September 2013 1.
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