Meta旗下的个人AI助手应用Muse自9月8日发布以来增长迅猛。1截至报道时，该应用的累计下载量已超过340万次。1在增长速度方面，Muse在前两周内达到估计280万次下载，平均日环比增长率达55%，这一表现超越了ChatGPT首10天24%的增长速度。1
Meta在本周Connect开发者大会上对Muse进行了重点推介，宣布推出视频聊天、Mac电脑支持、专属邮箱地址、更多合作伙伴集成和智能眼镜集成等新功能。1大会后，Muse的日活用户环比增长27%。1截至9月19日，该应用已连续保持美国App Store及Google Play Store榜首的位置。1
在推广策略方面，Meta从9月9日开始投放促销广告，使Muse获得了Meta旗下应用中10天内最多的内部广告推广。1不过，根据数据分析，截至9月19日，Muse的广告展示仅占整体广告展示的6%，多数增长来自有机传播。1Meta还计划将Muse部署到智能眼镜和类似Tamagotchi风格的小型设备上。2
Meta is significantly investing in its AI assistant Muse, which has surged in popularity since its September 8 launch 1. The application has accumulated over 3.4 million downloads as of the reporting period 1, demonstrating growth that outpaced ChatGPT's early trajectory, with an average daily growth rate of 55% during its first two weeks compared to ChatGPT's 24% growth in its initial ten days 1.
At this week's Meta Connect developer conference, the company announced a series of feature expansions designed to broaden Muse's appeal across devices and use cases 1. New capabilities include video chat functionality, native support for Mac computers, dedicated email addresses, expanded partnerships, and integration with Meta's smart glasses 1. The announcement coincided with a 27% increase in daily active users following the conference 1. The application has claimed the top position on both the US App Store and Google Play Store rankings, achieving the former on September 18 and the latter on September 19, where it has maintained its standing 1.
Meta's promotional strategy has played a substantial role in Muse's rapid ascent 1. The company began deploying paid promotional advertisements on September 9, providing Muse with the most extensive internal advertising support among Meta's applications within a ten-day span 1. However, organic growth has dominated the user acquisition picture, with paid ads accounting for only 6% of ad impressions as of September 19 1.
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