英国广播公司宣布将复活已停播38年的经典儿童节目《Play School》，推出新版本以应对在线低质儿童内容泛滥的问题1。
BBC在过去14年间对儿童节目的投资大幅下滑，从2010年至2024年期间下降了40%，至8000万英镑以下1。同期原始内容数量也下降了50%，降至不足400小时1。BBC CBeebies儿童与教育总监Patricia Hidalgo表示："在不断变化的媒体格局中，我们相信可信的、高质量的儿童内容比以往任何时候都更重要"1。
新版《Play School》将采用真人表演形式，融合歌曲、故事、运动、音乐、诗歌和想象游戏等元素1。节目还将融入数字时代特色，包含BBC新的CBeebies家长YouTube频道内容1。原始节目首播于1964年1。制片工作预计于2027年2月启动，首批剧集计划在2027-28财年与观众见面1。
The BBC has announced the revival of Play School, a classic children's program that ceased broadcasting 38 years ago, signaling a renewed commitment to high-quality content for young audiences 1. The new version will incorporate digital-age elements and integrate content from BBC's CBeebies Parents YouTube channel, with pre-production set to commence in February 2027 and initial episodes scheduled for the 2027-28 financial year 1.
The decision reflects growing concerns about the landscape of children's media. Over the past 14 years through 2024, the BBC's investment in children's programming has declined by 40 percent to below £80 million, while the volume of original content has fallen by 50 percent to fewer than 400 hours 1. Patricia Hidalgo, director of BBC CBeebies Children and Education, emphasized the significance of this move, stating: "In a constantly evolving media landscape, we believe that trusted, high-quality children's content is more important than ever" 1.
The revived Play School will feature live-action presentation combined with songs, stories, movement, music, poetry, and imaginative play 1. The original program first premiered in 1964 1.
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