中国智能影像品牌影石Insta360在纽约时代广场开设美国首家旗舰直营店，当地时间9月19日开业当天吸引超过千人排队1。首位顾客凌晨两点半就已到达门前，等待店铺中午12点的正式开门1。这一事件反映了中国消费电子企业在全球市场上品牌影响力的提升。
影石Insta360在全景相机领域占据明显优势，2025年全球市占率达66%，连续八年稳居全球第一1。其拇指相机产品也表现突出，全球市占率达57%，位列全球榜首1。该公司的成功得益于来自深圳的产业支撑。宝安区2025年在全国率先提出并系统定义了"新质影像产业"概念1，目前已拥有相关企业262家，其中硬件生产企业超过95%1。为进一步推动产业发展，2026年1月，全国首个聚焦新质影像产业的专项政策在宝安发布1。同年4月，宝安区企业出海服务中心正式启用，整合近百家商协会与专业服务机构1，为企业国际化提供支持。宝安区的进出口贸易规模也在持续增长，2025年进出口总额达6154.6亿元1，2026年1月至5月进出口额达2985.4亿元，同比增长30.5%1。
Chinese imaging technology company Insta360 opened its first U.S. flagship retail store in Times Square, New York on September 19, attracting more than one thousand customers in a queue on opening day 1. The first customer arrived at 2:30 a.m., hours before the store's noon opening 1. The event highlights the company's transition from manufacturing and cost-based competition to technology-driven innovation and brand recognition in the global consumer electronics market.
Insta360 has established commanding market positions in its product categories. The company controls 66 percent of the global panoramic camera market as of 2025, maintaining the top position for eight consecutive years 1. Its thumb camera segment captured 57 percent global market share, placing it first worldwide 1. The opening of the Times Square location underscores the brand's expanding presence and consumer demand in North America.
The expansion reflects broader industrial trends in Shenzhen's Bao'an District, where Insta360 is based. Bao'an pioneered the definition of "new quality imaging industry" as a systematic concept in 2025 1, and the district now hosts 262 imaging-related enterprises, with over 95 percent engaged in hardware production 1. To support international expansion, Bao'an launched the nation's first specialized policy framework for the new quality imaging sector in January 2026 1, and established an enterprise overseas service center in April 2026, integrating nearly one hundred business associations and professional service providers 1. The district's import-export volume reached 615.46 billion yuan in 2025, with January through May 2026 figures showing 298.54 billion yuan in trade, representing year-over-year growth of 30.5 percent 1.
评论
还没有评论，欢迎留下第一条。