小米集团合伙人兼总裁卢伟冰表示,在内存成本剧烈上涨的周期下,创新产品才能满足用户购机和换机需求1。他指出,面对成本压力,企业不能简单地将成本转嫁给消费者,而应该通过提升产品本身来应对1。
小米18 Fold中折叠手机是这一理念的实践例证1。该机于9月7日发布,首销零售量相比上代大折叠手机增长了300%1。这款手机配备玄戒O3芯片和双屏设计,其中外屏为5.38英寸,内屏为7.58英寸,后置采用徕卡专业三摄1,售价为10999元起1。
Xiaomi Group co-president Lu Weibing stated that innovative products are essential to fulfill user purchasing and upgrade needs during periods of sharp memory cost increases 1. He remarked that while costs may rise or fall, "we must always move forward, but after Xiaomi's forecasting, there is at least one simple conclusion: we cannot simply transfer costs—we must make products better" 1.
The company's strategic approach is reflected in the performance of its latest foldable device. The Xiaomi 18 Fold inward-folding smartphone achieved a 300% increase in first-sale retail volume compared to its predecessor, the larger foldable model 1. Unveiled on September 7, the device starts at 10,999 yuan and features a 5.38-inch outer display paired with a 7.58-inch inner screen, along with Leica professional triple rear cameras 1. The phone is powered by Xiaomi's Xuanwu O3 chip 1.
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