研究人员对Instagram上#womenshealth标签下的帖子进行了系统分析，结果揭示了社交媒体女性健康信息中存在的严重问题。1在抽样的472条帖子中，有40%属于广告或直接销售产品服务。1同时，虽然69%的帖子声称具有健康功效，但仅有7%的内容引用了科学证据来支持这些主张。1
发布这些内容的账户中，51%的所有者存在明显的商业利益。1个人账户占比63%，其中替代医学专业人士（包括健身教练和自然疗法医生等）占55%，而仅35%来自合格的医学博士。1公司账户则占所有帖子的16%。1激素和生殖健康是最常见的讨论话题，几乎占到全部帖子的一半，其中更年期和围绝经期单独占12%。1这项研究表明，Instagram上女性健康相关内容中医学建议与营销推广的界线已经模糊，充斥着非医学专业人士的观点，存在误导公众的风险。
Researchers analyzing Instagram posts tagged with #womenshealth have uncovered significant concerns about the reliability and commercial nature of health information on the platform 1. A study examining 472 posts from the 8.8 to 9.6 million posts tagged #womenshealth found that 40 percent were advertisements or direct product and service promotions 1. The research revealed a stark disconnect between health claims and scientific support: while 69 percent of posts made explicit health claims, only 7 percent cited scientific evidence to back them up 1.
The investigation also identified widespread financial conflicts of interest among content creators. Fifty-one percent of account holders posting about women's health had obvious commercial interests 1. The source of this content further compounds the problem—63 percent came from personal accounts, with 55 percent of those accounts operated by alternative medicine practitioners such as fitness coaches and naturopathic doctors, while only 35 percent were run by qualified medical doctors 1. Corporate accounts accounted for 16 percent of all posts 1.
The most frequently discussed topics were hormones and reproductive health, which appeared in nearly half of all posts, with menopause and perimenopause alone representing 12 percent 1. Together, these findings demonstrate how medical advice and marketing promotion have become difficult to distinguish on social media platforms, creating potential risks for women seeking health information online 1.
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