澳大利亚油气公司伍德赛德能源在2024年底与澳式足球俱乐部弗里曼特尔码头人队续签长期赞助协议1，但这一决定立即引发气候倡导者的强烈反对。名为"Woodside, get off my chest"的活动呼吁撤销赞助关系1，反映出公众对化石燃料企业体育赞助的日益不满。
伍德赛德能源在体育领域拥有广泛的赞助组合，涵盖47个项目，包括西澳大利亚救生冲浪项目的儿童着装1。这些赞助协议背后的商业逻辑在于建立社会资本并应对公众批评，但随着气候意识的上升，特别是年轻球迷对气候问题的关注，体育界对此类赞助的抵触情绪正在增长1。RMIT大学管理学院院长Emma Sherry教授指出："如果温度持续上升，我们将不得不停止比赛"1，强调气候变化对体育产业的直接威胁。澳大利亚维多利亚州刚刚经历有记录以来最热冬季的背景下，这一观点显得尤为迫切1。值得注意的是，伍德赛德能源近期删除了其长期排放和清洁能源目标1，这进一步加剧了外界对其气候承诺的疑虑。
Australian oil and gas company Woodside Energy has extended its long-term sponsorship agreement with Fremantle Dockers, an Australian Football League club, triggering calls from climate advocates to end the partnership 1. The renewal, finalized in late 2024, has intensified debate over the role of fossil fuel companies in sports sponsorship as climate awareness grows among fans and the broader public 1.
The sponsorship arrangement reflects a broader strategy by energy companies to build social capital and counter public criticism through sports investments 1. Woodside maintains sponsorships across 47 different projects, including children's lifeguard uniforms for rescue services in Western Australia 1. However, the company's recent removal of long-term emissions targets and clean energy goals has complicated its environmental credibility 1. A campaign titled "Woodside, get off my chest" has emerged demanding the termination of the sponsorship arrangement 1.
Climate experts suggest the sustainability of such partnerships may face pressure as environmental conditions worsen. Emma Sherry, dean of management at RMIT University, warned that "if temperatures continue to rise, we will have to stop playing matches" 1. Victoria state has recently recorded its hottest winter on record, underscoring the tangible impacts of climate change in the region 1.
评论
还没有评论，欢迎留下第一条。