最高人民法院近日发布反不正当竞争典型案例，曝光一起利用人工智能技术进行不当竞争的案件。1某软件公司以"进销存"为词根，利用AI批量生成了数万篇虚假测评文章，通过覆盖行业搜索场景的方式，将用户从竞争对手产品引流至自家网站。1无锡市新吴区人民法院认定该行为构成不正当竞争，违反《反不正当竞争法》，损害了消费者知情权和市场秩序。1
法院判决被告某软件公司赔偿原告某科技公司经济损失3000元。1同时，法院强调根据《人工智能生成合成内容标识办法》，所有AI生成的内容都必须在醒目位置标注"AI生成"字样。1值得注意的是，被告在该《标识办法》施行前已主动删除了官网上相关的AI生成文章。1
The Supreme People's Court has highlighted a case involving unfair competition through artificial intelligence, in which a software company faced legal consequences for using AI to mass-produce deceptive promotional content.1 The defendant company utilized AI technology with "inventory management" as a keyword stem to generate tens of thousands of articles systematically.1 These articles were designed to dominate search results across the industry, redirecting users from competing products to the defendant's own website.1
The Wuxi Xinwu District People's Court determined that this conduct violated the Anti-Unfair Competition Law, ruling it as an infringement that damaged consumers' right to informed decision-making and disrupted fair market competition.1 The court ordered the defendant software company to pay the plaintiff, a technology firm, compensation of 3,000 yuan for economic losses.1 The judgment underscores that all AI-generated content must bear a clearly visible label indicating "AI-Generated" at a prominent location.1 According to the Measures for the Labeling of AI-Generated and Synthesized Content, compliance with such disclosure requirements is mandatory.1 Notably, the defendant proactively removed related AI-generated articles from its official website prior to the implementation of the labeling measures.1
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