苹果在iOS设置应用中加入了推广iCloud+、Apple Music、Apple TV和AppleCare+等自家服务的广告横幅1。这些广告大多无法直接关闭，可能持续显示数周甚至数月1，有报告表明即使存在关闭按钮也可能无法生效1。部分已订阅iCloud+的用户反映仍然看到该服务的广告1，引起iOS用户在社交媒体和Reddit上的广泛不满1。
苹果还计划在Visual Intelligence系统等其他产品中推出更多广告1。持久性且难以移除的广告被认为与苹果高端用户体验的定位相悖，成为用户批评的焦点。
Apple has begun displaying promotional banners within the iOS Settings application to advertise its own services, including iCloud+, Apple Music, Apple TV, and AppleCare+ 1. These advertisements are largely unable to be dismissed and frequently persist for weeks or even months on user devices 1. Some users have reported that close buttons, when available, may fail to function properly 1. The placement of these promotions has drawn considerable backlash, with complaints surfacing across social media and Reddit 1.
The advertising campaign affects both new and existing subscribers; users who have already purchased iCloud+ subscriptions continue to encounter ads promoting the same service 1. Apple's strategy reflects its effort to accelerate growth in its services business, though the initiative contradicts the premium user experience traditionally associated with the iOS platform 1. The company has indicated plans to expand promotional placements to additional products, including its Visual Intelligence system 1.
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