苹果新任首席执行官约翰·特鲁努斯在上台不到两周后主持了公司首款可折叠智能手机iPhone Duo的发布会1。特鲁努斯于2026年底接任CEO，接替蒂姆·库克1。库克将转任执行主席，保留年薪47亿美元，专注于政府关系工作1。
苹果高层经历了大规模人事调整。约翰尼·斯鲁吉被提升为首席硬件官，整合硬件工程团队1。库克任期内多位高管相继离职：首席财务官卢卡·马埃斯特里于2024年底退休、首席运营官杰夫·威廉斯于2025年退休、总顾问凯特·亚当斯于2026年退休1。
在产品规划方面，苹果未来1.5年内计划推出约6至7个新产品类别1。这些产品包括AI原生智能家居中枢、具有机械臂的显示屏版本、家庭安全系统、预计2027年推出的智能眼镜以及摄像头AirPods1。此外，苹果Watch在watchOS 27中新增全天音频转录功能，可显示过去15秒的对话转录内容1。
在AI战略上，苹果与谷歌在AI模型方面开展合作1，但内部目标仍是开发自主模型1。与此同时，前首席设计官乔尼·艾维正在OpenAI与Sam Altman合作开发产品，而苹果对OpenAI提起诉讼1。
分析人士预测可折叠屏手机将在十年内成为主流，认为iPhone Duo的推出将推动整个市场的转变1。
John Ternus assumed Apple's chief executive role at the end of 2026, replacing Tim Cook following a significant restructuring of the company's senior leadership.1 In his first major act as CEO, Ternus presided over the launch of the iPhone Duo, Apple's inaugural foldable smartphone, a timing that was deliberate rather than coincidental.1
Cook transitioned to executive chairman, retaining an annual compensation of $4.7 billion while focusing on government relations.1 Johnny Sruggi was promoted to chief hardware officer with responsibility for consolidating hardware engineering teams.1 The executive transition extended beyond these appointments: former Chief Financial Officer Luca Maestri retired at the end of 2024, Chief Operating Officer Jeff Williams is scheduled to retire in 2025, and General Counsel Kate Adams will step down in 2026.1
Ternus's first product roadmap signals a substantial departure from his predecessor's strategy. Over the next 1.5 years, Apple plans to introduce approximately six to seven new product categories, encompassing an AI-native smart home hub, a display equipped with a robotic arm, a home security system, smart glasses anticipated for 2027, and camera-equipped AirPods.1 According to Bloomberg correspondent Mark Gurman, the foldable iPhone represents the beginning of a market transformation; Gurman predicts that foldable phones will become mainstream within a decade.1 Meanwhile, Apple Watch received a new all-day audio transcription feature in watchOS 27, enabling users to view transcripts of conversations from the previous 15 seconds.1
On the artificial intelligence front, Apple is collaborating with Google on AI models while maintaining internal objectives to develop proprietary systems.1 Notably, Jony Ive is currently working with Sam Altman at OpenAI on product development, while Apple has initiated litigation against OpenAI.1
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