Disney+于2025年1月27日更新了订阅用户协议，新规定允许在包括Premium高级套餐在内的所有订阅等级中投放广告1。这一变更影响了原先被标榜为"无广告"的高级订阅用户。
根据更新后的协议条款第2(k)节，即使是无广告套餐也可因流媒体权限限制或直播内容需要而投放广告1。允许的广告形式包括流媒体权限要求的广告、直播和线性内容广告、Bundle促销内容、品牌内容和赞助信息1。用户除非主动取消订阅，否则自动接受新条款，该政策对订阅前的用户同样适用1。2026年9月，Disney+向德国用户发送邮件，进一步说明了广告可在Standard和Premium套餐播放1。
Disney+ revised its user agreement in January 2025 to permit advertisements on all subscription tiers, including its Premium plan that was previously marketed as ad-free.1 The updated terms, effective January 27, 2025, apply to Premium, Basic, and bundled subscription options.1 Under the new policy outlined in Section 2(k) of the agreement, the "ad-free" tier can now display advertisements when required by streaming rights restrictions or live content delivery needs.1
The types of advertisements now permitted include those mandated by licensing requirements, linear and live content ads, promotional content for bundle offerings, branded content, and sponsored messages.1 Users automatically accept the revised terms upon renewal unless they actively cancel their subscriptions, a condition that extends to existing subscribers.1 In September 2026, Disney+ sent clarification emails to German users detailing that advertisements could appear before and after content on both Standard and Premium tiers.1
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