沃尔沃S90中大型豪华轿车大幅降价销售。官网标价40.69万元的车型，在线下4S店的实际成交价已跌破23万元，部分门店全款落地价可控制在22万元以内，降幅接近50%1。
沃尔沃全球销售形势同样不容乐观。2026年6月至8月期间，公司全球销量为148,239辆，同比下降7.4%，主要受中国市场持续低迷影响1。为应对市场挑战，沃尔沃计划从现在至2030年底推出13款全新车型，其中7款面向西方市场，6款面向中国市场1。
Volvo's S90 sedan is experiencing dramatic discounts in China's dealership network, with prices plummeting nearly 50% below the official listing.1 The vehicle carries an official online price of 406,900 yuan, yet offline dealerships are quoting bottom prices below 229,900 yuan, with select stores able to bring fully-paid deals to under 220,000 yuan.1
The aggressive pricing reflects broader market pressures facing the Swedish automaker. Volvo's global sales declined 7.4% year-over-year during the June to August 2026 period, with 148,239 units sold, a downturn largely attributed to persistent weakness in the Chinese market.1 In response to these challenges, the company plans to introduce 13 new models by the end of 2030, allocating seven for Western markets and six specifically for China.1
The sales leadership has also undergone changes, with He Kuo assuming the role of head of Volvo's Greater China Sales Company, replacing former president Yu Kexin who departed the position.1
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