中国国家统计局数据显示，2024年全国居民日均上网时间达5小时37分，较2018年实现翻倍增长1。其中18至59岁人群的上网时间更为突出，日均达7小时13分，较2018年增加4.5小时，仅次于睡眠时间1。
老年人群体成为短视频消费的重要力量。根据深圳大学研究，在201名受访老年人中，近9成几乎每天观看短视频，其中近一半每天的观看时长超过2小时1。QuestMobile数据表明，中国50岁及以上活跃上网用户规模已达3.51亿，平均每人每天手机使用时间超过4小时1。62岁网民吴正的个案进一步反映这一现象，其手机日均使用时间达8小时27分，最常打开的应用是短剧1。
北京大学新闻与传播学院教授胡泳指出，平台算法与内容生产者竞争的是观众的时间、情绪与心理能量，"这种竞争往往建立在对人类心理弱点的精确利用之上：猎奇、快感、愤怒与情绪共鸣，成为算法偏好的主要素材"1。
China's national residents spend an average of 5 hours and 37 minutes online daily in 2024, more than double the figure from 2018, according to data from China's National Bureau of Statistics1. Among adults aged 18 to 59, daily internet usage reaches 7 hours and 13 minutes, representing a 4.5-hour increase from 2018 and second only to sleeping time1.
The surge in screen time is particularly pronounced among older adults. Research from Shenzhen University found that nearly 9 out of 10 elderly respondents among 201 surveyed watch short videos almost daily, with nearly half exceeding two hours per day1. QuestMobile data indicates that China's mobile internet user base aged 50 and above reaches 3.51 billion, spending more than 4 hours daily scrolling on their phones1. One 62-year-old user, Wu Zheng, spends an average of 8 hours and 27 minutes daily on his phone, with short drama apps being his most frequently opened application1.
Experts warn that this consumption pattern reflects deliberate design strategies. Hu Yong, a professor at the School of Journalism and Communication at Peking University, stated: "What platforms and content producers are competing for together is viewers' time, emotions, and psychological energy. This competition is often built on precise exploitation of human psychological vulnerabilities: curiosity, gratification, anger, and emotional resonance have become the primary materials favored by algorithms"1.
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