苹果iPhone 18 Pro系列在9月10日发布后进行国内首销，开售日销量约32.28万台，较iPhone 17 Pro系列提升约30%1。其中iPhone 18 Pro占约44.5%，iPhone 18 Pro Max占约55.5%1。两款新机的起售价分别为9999元和10999元1。
本次iPhone 18 Pro系列首发搭载2纳米制程工艺A20 Pro芯片1。在线上渠道表现方面，京东开售1小时已有3万用户签收新机1，淘宝闪购首小时销售额较上代17 Pro系列翻倍1。
Apple's iPhone 18 Pro lineup achieved strong momentum in its China market debut, with approximately 322,800 units sold on the opening day, representing a 30 percent increase compared to the iPhone 17 Pro series 1. The new flagship phones were officially unveiled at Apple's fall 2026 keynote on September 10 1.
The iPhone 18 Pro accounted for approximately 44.5 percent of first-day sales, while the larger Pro Max model captured about 55.5 percent 1. The devices launched at starting prices of 9,999 yuan and 10,999 yuan respectively 1. Both models feature Apple's new A20 Pro chip, manufactured using a 2-nanometer process 1.
Early retail performance indicated robust consumer interest across major e-commerce platforms. On Jingdong, approximately 30,000 customers received their new devices within the first hour of sales 1. Taobao's flash sale channel recorded double the revenue compared to the iPhone 17 Pro series during its opening hour 1.
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