市场监管总局发布婴幼儿配方食品标签标识问答

市场监管总局于9月20日发布《婴幼儿配方食品标签标识问答》，对婴幼儿配方乳粉和液态乳的标注规范作出明确要求1。该文件涉及生产日期、保质期、致敏物质、奶源等多个关键标注内容，并要求企业相同配方产品的标签在内容、格式及颜色上应保持一致1。同时，文件规定企业不应通过包装颜色（含罐盖）、罐体形状等方式进行奶源区分1。

相关标签调整后应依法向省级市场监管部门备案1。对于已生产的产品，市场监管总局设置了过渡期：在《食品标识监督管理办法》2027年3月16日实施前生产的产品，若存在禁止性标注内容应停止销售；若无违反禁止性规定的内容，则可继续销售至保质期结束1。

China's State Administration for Market Regulation released the "Q&A on Labeling and Identification of Infant Formula Foods" on September 20, 2026 1. The guidance clarifies labeling requirements for infant formula milk powder and liquid infant formula, including specifications for production dates, shelf life, allergen information, and milk source origin 1.

The document mandates that companies maintain consistent label content, format, and color across all products with identical formulations 1. Manufacturers are prohibited from using packaging colors, including can lids, or container shapes to differentiate milk sources 1. When revising labels, enterprises must file updates with provincial market regulation authorities in accordance with applicable law 1.

A transitional provision addresses products manufactured before the implementation of the "Food Labeling Supervision and Management Measures" on March 16, 2027 1. Products containing prohibited labeling content must be removed from sale, while those complying with all regulatory restrictions may continue to be sold until their expiration dates 1.