中国市场监管总局宣布，将在"十五五"时期（2026-2030）加快推进价格法修订工作，重点整治低价倾销行为1。这是价格法自1998年实施以来的首次修订1。监管部门计划研究制定关于制止低价倾销行为的规定，并指导相关行业协会制定成本测算标准1。
为规范市场竞争秩序，监管部门将对恶意低价竞争的企业进行成本调查和价格检查，同时规范平台经济领域的价格竞争行为，加强产品质量监测和抽查1。此外，当局还将推动实施"互联网平台价格行为规则"1。2025年7月，国家发展改革委和市场监管总局就价格法修订向社会公开征求意见1。
在执法方面，2026年上半年已查办不正当竞争案件11465件，其中网络虚假宣传和商业诋毁案件2005件1。
China's market regulator announced plans to expedite amendments to the Price Law during the 15th Five-Year Plan period (2026–2030) to crack down on low-price dumping and intensifying market competition.1 The revision marks the first major overhaul of the Price Law since its implementation in 1998.1 The State Administration for Market Regulation will investigate enterprises engaged in deliberate low-price competition through cost surveys and price inspections, while also establishing rules to govern pricing behavior in the platform economy sector and strengthening product quality monitoring.1
The regulatory framework will include newly formulated provisions specifically targeting predatory pricing practices.1 Authorities plan to guide relevant industry associations in developing cost measurement standards and will promote the implementation of "Internet Platform Pricing Conduct Rules."1 The revision was initiated after the National Development and Reform Commission and the State Administration for Market Regulation solicited public feedback on proposed price law changes in July 2025.1
Enforcement efforts have already intensified in the first half of 2026, with regulators investigating 11,465 unfair competition cases, including 2,005 instances of online false advertising and commercial defamation.1
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