广东借AI赋能跨境电商 推动制造业拓展全球市场

9月16日，"广东智造 数贸全球"暨AI+跨境电商创业大赛在深圳宝安国际会展中心启动1。本次活动汇聚政府、企业、院校等多方代表，围绕AI如何重构跨境电商经营链路、制造业如何转化为国际竞争力等议题展开讨论1。

深圳市商务部门表示将加快建设跨境电商国际枢纽城市1。在AI应用方面，相关技术已覆盖选品、智能刊登、跨境开店、内容创作、客户运营、营销创意等六大场景1。此外，活动还涉及数据合规体系建设以及产教融合培养数字贸易人才等重点议题1。

参与企业西之月拥有10万个现货SKU、30余个全球自营海外仓，服务卖家超过20万1。广东正通过整合政府政策支持、企业实践经验和院校人才培养资源，探索以AI赋能加速跨境电商发展、助力制造业品牌化和国际化的新路径1。

The "Guangdong Smart Manufacturing, Digital Trade Global" initiative and AI+ Cross-Border E-Commerce Entrepreneurship Competition launched on September 16 in Shenzhen, bringing together government officials, enterprise leaders, and academic representatives to explore how artificial intelligence can reshape cross-border e-commerce operations and enhance manufacturing competitiveness internationally1. Held at the Shenzhen Bao'an International Convention and Exhibition Center, the event focused on reconstructing the entire cross-border e-commerce business chain through AI applications and building a robust data compliance framework1.

The competition highlighted practical AI implementations across six critical areas of cross-border e-commerce operations, including product selection, intelligent product listing, cross-border store setup, content creation, customer management, and marketing strategy1. One of the featured enterprises, Xizhiyue, demonstrated significant scale in the sector, maintaining over 100,000 stock-keeping units in inventory and operating more than 30 self-managed overseas warehouses while serving more than 200,000 sellers1. The Shenzhen Municipal Bureau of Commerce signaled its commitment to accelerating the development of Shenzhen as an international cross-border e-commerce hub1, while the event also emphasized industry-academia collaboration to cultivate digital trade talent through partnerships involving vocational schools and higher education institutions1.