国家广播电视总局9月17日宣布推进一体化电视技术标准，旨在将机顶盒功能以软件形态内置于电视机中1。根据该方案，用户无需外接硬件设备，即可直接在电视上接收直播、点播等全类型电视业务1。
一体化电视采用软件配合USB适配器的形态，其中适配器体积极小，比指甲盖还要小1。该标准围绕体验优先、兼容适配、安全合规三大原则设计，支持4K超高清服务1。在音视频格式方面，该方案支持国产AVS+和AVS2标准，同时向下兼容MPEG和AAC格式1。根据官方评估，近五年购买的支持4K功能的智能电视绝大多数可适配该系统1。
今年6月15日，相关部门已发布《一体化电视专网电视业务应用技术要求和测量方法》行业标准1。为提升用户体验，新标准配备通用遥控器，在显著位置设置"看电视"按键，用户可一键进入直播频道1。广电总局目标在2026年实现数千万规模的部署1。
The State Administration of Radio and Television announced on September 17 plans to establish a technical standard for integrated televisions that embed set-top box functionality directly into television sets as software 1. Under this framework, users will no longer need external hardware devices to access broadcast programming, on-demand services, and other television content 1.
The standard prioritizes user experience, compatibility, and compliance with security regulations, while supporting 4K ultra-high-definition services 1. Television sets purchased in recent years with 4K capability are expected to be compatible with the integrated television system 1. The technology employs a software implementation combined with a USB adapter—notably, the adapter is smaller than a fingernail 1. The standard supports domestic AVS+ and AVS2 audio-video codecs while remaining backward compatible with MPEG and AAC formats 1.
An industry standard for integrated television technical requirements and measurement methods was released on June 15 1. Remote controls designed for the system feature a prominent "Watch TV" button that enables users to enter live broadcast mode with a single press 1. The State Administration of Radio and Television has set a deployment target of tens of millions of units by 2026 1.
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