国家广播电视总局于今年6月15日发布了《一体化电视专网电视业务应用技术要求和测量方法》行业标准1。该标准将机顶盒功能以软件形式内置于电视机中,用户无需更换电视或改动线路,仅需在电视机上插入一个小适配器,即可实现直播、点播等功能1。
一体化电视采用简化的设计逻辑,标准规定"开机进直播、一键看电视",通用遥控器上设置了醒目的"看电视"按键1。在技术规范方面,该标准支持国产AVS+、AVS2音视频标准,同时兼容MPEG、AAC等国际通用格式1。网络方面既适应IPv4网络,也支持IPv6网络;遥控器可采用蓝牙或国产"星闪"技术进行控制1。为确保安全,内容必须通过有线电视网或IPTV专网传输,与公共互联网相隔离1。
根据标准规划,近五年用户购买的支持4K的智能电视机绝大部分都能支持一体化电视1。今年的规模部署目标达到数千万台1。
China's State Administration of Radio, Film and Television unveiled an integrated television technology standard on June 15, aimed at embedding set-top box functionality directly into television sets through software 1. Under this new standard, users will need only to insert a small adapter into their TV to access live broadcasting, video-on-demand, and other services without replacing their existing equipment or modifying their network setup 1.
The integrated television design prioritizes simplicity, featuring an "instant live upon startup" mechanism and a dedicated "Watch TV" button on universal remote controls 1. The standard supports multiple audio and video formats, including domestic AVS+ and AVS2 standards as well as compatible MPEG and AAC formats 1. It accommodates both IPv4 and IPv6 networks, with remote controls operating via Bluetooth or China's domestically developed "Starflash" technology 1. Significantly, all content delivery occurs exclusively through cable television or IPTV dedicated networks, keeping streams isolated from the public internet to ensure security 1.
The rollout is designed for broad compatibility; most 4K-capable smart televisions purchased over the past five years are expected to support the integrated television standard 1. The government has set a target of deploying tens of millions of integrated televisions this year 1.
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