永和豆浆冲饮旗舰店因一条带货视频引发争议。1这条约4分钟的视频开头用约15秒的篇幅展示女生穿蕾丝吊带裙、进浴室洗澡、穿脱黑丝袜等内容，与产品宣传无关，涉嫌擦边球营销。1该店铺认证主体为杭州块八毛贸易有限公司。1视频已下架。1店铺于18日回应称已启动内部排查，同步强化所有授权账号内容监管。1
这起事件暴露出AI时代品牌授权和分销环节的管理漏洞。1根据最高人民法院9月7日发布的《关于依法审理涉人工智能纠纷案件的意见》，人工智能只是工具，操控者需承担相应法律后果。1《生成式人工智能服务管理暂行办法》明确禁止用AI制作传播低俗不良内容。1此外，广告法规定短视频属商业广告，利用性暗示博眼球进行带货违背社会良好风尚，属于违法广告。1品牌应强化内容合规管理，平台也应主动治理AI生成的不良营销内容。1
An official authorized store of Yonghe Soy Milk sparked public controversy after posting a promotional video that included content unrelated to its product 1. The approximately four-minute video began with a roughly 15-second segment depicting a woman in a lace camisole dress entering a bathroom, showering, and removing black stockings before transitioning to the actual soy milk promotion 1. The store's certified operator was identified as Hangzhou Kuai Ba Mao Trading Co., Ltd. 1.
Following backlash, the store responded on September 18 by stating it had initiated an internal investigation and strengthened content oversight across all authorized accounts 1. The video has since been removed from circulation. The incident highlights systemic vulnerabilities in brand authorization and distribution management during the artificial intelligence era, with low-brow marketing tactics becoming increasingly routinized across the industry 1.
Legal authorities and regulators have addressed such practices. China's Supreme People's Court released guidance on September 7 clarifying that artificial intelligence is merely a tool and operators bear legal responsibility for its misuse 1. The Interim Measures for the Management of Generative Artificial Intelligence Services explicitly prohibit the creation and dissemination of vulgar and harmful content using AI 1. Additionally, advertising regulations classify short videos as commercial advertisements; using sexual innuendo to attract attention and drive sales violates established advertising law standards regarding social propriety 1. Industry observers emphasize that brands must strengthen compliance management of promotional content, while platforms bear responsibility for actively addressing AI-generated inappropriate marketing materials 1.
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