赛力斯副总裁康波表示,问界品牌将在巩固高端SUV市场占有率的基础上,择机进入轿车、MPV及其他具有竞争力的产品市场。1目前问界的产品线包括M5、M6、M7、M8、M9等车型。1
同时,问界与华为的合作模式进行了调整。1从2025年1月1日起,华为专营店将分为两种类型:一类专门销售问界车型,另一类混合销售其他品牌车型。1这一正式划分将在2027年1月1日前完成。1在新的合作框架下,产品定义、产品设计、品牌营销、渠道零售和服务体系由赛力斯主导,华为终端参与赋能。1
Chery Exeed Vice President Kong Bo disclosed that the Wenjie brand will strategically expand into sedan, MPV, and other competitive vehicle segments while consolidating its market position in premium SUVs 1. The announcement came alongside adjustments to the cooperation model between Wenjie and Huawei, designed to clarify roles and streamline retail operations.
Currently, Wenjie's product portfolio comprises five models: M5, M6, M7, M8, and M9 1. To facilitate the partnership restructuring, Huawei's authorized dealerships will transition into two distinct categories beginning January 1, 2025, with some stores exclusively selling Wenjie vehicles while others will offer mixed inventory including other "Si Jie" brand models 1. The formal separation of these two dealer types is scheduled to be completed by January 1, 2027 1.
Under the revised cooperation framework, Chery Exeed will lead product definition, design, branding, marketing, retail channels, and after-sales service operations, with Huawei's consumer division contributing technical enablement 1.
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