六大互联网平台推出赋能方案支持公益机构发展

在第十一个中华慈善日到来之际，哔哩哔哩、抖音、腾讯、阿里巴巴、支付宝、微公益等六家互联网募捐平台推出系列解决方案，从资金支持、内容生态、技术赋能、信任建设等多个维度对公益机构进行扶持1。这一举措针对公益行业面临的共性挑战——财务压力加重、传播声量下滑、人手不足和公众信任不足等问题而设计1。

根据2025年南方周末公益品牌调研，59%上榜基金会总收入出现下降，55%基金会捐赠收入下滑1；与此同时，42%基金会专职人员数量减少，而69%基金会项目数量却在增长1。在传播方面，64%基金会公众号更新量减少，43%短视频账号发布量下降，57%微博互动量下滑幅度超过三分之二1。

各平台通过具体举措应对这些困境。腾讯久久公益节数据显示，1.37亿用户完成了6.4亿件好事，2107万人送出2530万个心愿，1900多家公益机构、4600多个公益项目接入该平台1；腾讯还推出包含11个场景胶囊、42条场景能力的"公益Buddy"AI解决方案1。字节跳动公益平台至2026年8月已上线公益项目4280个，总筹款超过23.5亿元，抖音平台累计发布公益内容237万条，总播放量达982亿次1。阿里巴巴公益宝贝项目二十周年已吸引近1000万爱心商家参与，积累近700亿笔爱心订单1。

Around China's Charity Day on September 5, 2026, six major internet platforms—Bilibili, Douyin, Tencent, Alibaba, Alipay, and WeChat Philanthropy—launched integrated support initiatives designed to strengthen public welfare organizations across four key dimensions: financial resources, content ecosystem, technological capability, and trust building 1. These solutions directly address persistent challenges facing charitable institutions, including budget constraints, declining media reach, insufficient staffing, and eroding public confidence 1.

The scale of existing platform activity underscores the ecosystem's growth potential. Tencent's annual Jiujiu Philanthropy Festival mobilized 137 million users to complete 6.4 billion acts of kindness, while 21.07 million participants fulfilled 25.3 million wishes through the platform, benefiting over 1,900 charitable organizations and 4,600 public welfare projects 1. ByteDance's public welfare platform had launched 4,280 charitable projects by August 2026, accumulating over 2.35 billion yuan in total fundraising, while Douyin published 2.37 million pieces of welfare-related content that generated 9.82 billion views 1. Alibaba's Public Welfare Treasure initiative marked two decades of operation with nearly 1 million merchant partners and nearly 700 million transactions 1. To enhance operational capacity, Tencent introduced the "Public Welfare Buddy" artificial intelligence solution, offering 11 scenario modules encompassing 42 distinct capabilities 1.

Industry research from late 2025 revealed mounting pressures on charitable foundations, with 59% of surveyed organizations reporting declining total revenue and 55% experiencing reduced donation income 1. Workforce challenges compounded these difficulties, as 42% of foundations reduced full-time staff numbers despite 69% expanding their project portfolios 1. Digital engagement metrics deteriorated significantly, with 64% of foundations decreasing official account updates, 43% reducing short-form video output, and 57% witnessing two-thirds declines in social media interaction rates 1.