澳大利亚悉尼T恤品牌Lonely Kids Club的创始人沃里克·利维发现,其数千件设计作品被盗取并在电商平台Temu上销售。1这些被盗产品包括该品牌全部4,000件产品的精确描述、品牌名称、模特图片和产品摄影。1利维指控平台通过AI抓取工具复制了其完整产品目录。1
为了制止侵权,利维通过Lonely Kids Club在澳大利亚的商标申请——而非版权申请——成功让Temu下架了大部分盗版产品。1然而,他对投诉流程提出了批评,指称标准报告表格反复失败或关闭,直接邮件"毫无进展"。1Temu发言人回应称,已通过知识产权保护门户迅速删除相关商品,并将该品牌作品添加到IP保护数据库进行持续监控。1
这起事件反映了设计师对AI内容抓取和在线零售商设计盗窃的广泛担忧。1利维等创意工作者对澳大利亚政府考虑给予AI公司更大澳大利亚内容访问权限的举措表示担忧。1
Warwick Levy, founder of Sydney-based fashion label Lonely Kids Club, has discovered that thousands of his designs have been duplicated and listed for sale on the e-commerce platform Temu 1. The copied products include precise replicas of approximately 4,000 items from his complete catalog, featuring identical descriptions, brand names, model images, and product photography 1. Levy alleges that the theft was carried out using AI scraping tools that systematically extracted his entire product inventory 1.
Levy succeeded in removing most of the counterfeit items by leveraging his Australian trademark registration rather than copyright protections, though he described the complaint process as severely hampered by repeated failures with standard report forms and ineffective direct communications 1. A Temu spokesperson stated that the company had quickly removed the infringing goods through its intellectual property protection portal and added the brand's works to its IP database for ongoing monitoring 1. Levy's experience reflects broader concerns among creative workers about design theft facilitated by AI content scraping, concerns that have intensified as the Australian government considers granting AI companies expanded access to Australian content 1.
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