让伪财经"大V"无处藏身

伪财经"大V"通过非法荐股、伪造资质等手段欺骗投资者的问题日益突出。1为加强整治，抖音、微信视频号、小红书等平台相继发布财经生态公约，推进内容规范。1其中，抖音第三季度累计处置违规内容超4.5万条、违规账号超千个，取消6888名"理财师"认证。1

违规行为表现多样，包括伪造券商资质、公章、研报，假装投资者引流，以及使用藏头诗规避审核等手段。1部分黑灰产已形成围绕金融账号认证的产业链。1为从源头规范市场秩序，中国人民银行等八部门联合发布的《金融产品网络营销管理办法》自9月30日起实施，要求平台加强资质核验和认证信息展示。1

Internet platforms and financial regulators in China are escalating efforts to eliminate fake financial experts who deceive investors through illegal stock recommendations and forged credentials.1 Douyin has removed over 45,000 pieces of violative content and more than 1,000 non-compliant accounts during the third quarter, while revoking authentication for 6,888 fraudulent "financial advisors."1

Since December of last year, major platforms including Douyin, WeChat Video, and Little Red Book have rolled out financial ecosystem compacts to strengthen content moderation.1 Violations have become increasingly sophisticated, involving forged brokerage firm qualifications, falsified official seals, fabricated research reports, and deployment of coded language to evade automated review systems.1 Some underground operators have developed organized supply chains specifically targeting financial account certification.1

Regulatory action is now being formalized through the Financial Product Online Marketing Management Measures, jointly released by the People's Bank of China and seven other departments, which takes effect on September 30.1 The new regulation requires platforms to conduct rigorous credential verification and prominently display authentication information for financial service providers.1