美国高端瑜伽生活方式品牌Alo Yoga于9月16日在深圳湾万象城开设内地首家线下门店1。该品牌创立于2007年，发源于洛杉矶，以专业瑜伽服饰起家，部分产品定价高于lululemon，被业内视为其强劲竞争对手1。
Alo官方于今年6月宣布入华1，8月在天猫官方旗舰店和微信小程序精品店上线后，开售1分钟成交额突破千万元1。此次在深圳开设线下首店，标志着品牌完成了从线上向线下的关键跨越1。根据规划，Alo大中华区首轮零售拓展将在上海、北京、香港、澳门、深圳、杭州、成都七座城市开设八家线下精品店1。
深圳湾万象城二期自2025年9月开业以来，已聚集超120家首店品牌1，成为国际高端品牌的首选商业落点。南山区2025年引进各类品牌首店295家，2026年1月至7月新增57家首店1。深圳市对新开设国际级、全国性首店给予最高300万元一次性奖励1。
American premium yoga lifestyle brand Alo Yoga unveiled its first offline store on the mainland at Shenzhen Bay Mixc on September 16 1. The opening represents a significant milestone for the brand, which officially announced its entry into the Chinese market in June and achieved sales exceeding 10 million yuan within one minute of launching on Tmall and WeChat Mini Program in August 1.
Founded in 2007 in Los Angeles, Alo Yoga has established itself as a competitor to Lululemon, with some products priced higher than the Canadian rival 1. The brand's greater China retail expansion encompasses eight physical stores planned across seven cities: Shanghai, Beijing, Hong Kong, Macau, Shenzhen, Hangzhou, and Chengdu 1.
Shenzhen Bay Mixc's phase two, which opened in September 2025, has already attracted over 120 first-store brands, underscoring the shopping center's prominent position in the local retail landscape 1. At the municipal level, Shenzhen supports such retail development through incentive programs, offering up to 3 million yuan in one-time rewards for newly established international or national flagship stores 1. The Nanshan District, where the store is located, has demonstrated particular momentum in attracting brand debuts, welcoming 295 new first-store brands in 2025 and 57 additional outlets in the first seven months of 2026 1.
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