英国跨党派上议院委员会在一份173页报告中呼吁政府实施全面的赌博广告禁令，以保护公众健康1。报告建议采取类似烟草广告的禁令方式，仅对彩票和赛马予以豁免，称这是"最有效"的监管办法1。
当前英国面临严重的赌博问题。官方统计显示，多达140万人存在赌博问题1，而赌博行业去年从客户赢得126亿英镑1。报告指出政府在监管数字广告和社交媒体影响者推广方面存在不足1。2024年赌博行业的广告支出达到20亿英镑1。
英国博彩委员会表示强烈反对，称广告禁令为"深度误导"1。该游说团体估计赌博公司广告支出的一半来自不受管制的非法市场，并警告禁令将使非法市场受益1。
A cross-party committee of UK peers has urged the government to implement a comprehensive ban on gambling advertising modeled after tobacco restrictions, citing public health concerns in a 173-page report 1. The proposal aims to address a growing problem, with official figures showing that as many as 1.4 million people in the UK struggle with gambling issues 1.
The committee determined that a tobacco-style total prohibition on advertising—excluding lotteries and horse racing—represents "the most effective" approach to protecting the public 1. This comes as the gambling industry spent £2 billion on advertising in 2024 1, while generating £12.6 billion from customers the previous year 1. The peers contend that the government has been inadequate in regulating digital advertising and social media influencer promotions in the gambling sector 1.
The industry has mounted fierce resistance to the proposal. The Betting and Gaming Council, the sector's lobbying body, denounced the advertising ban as "deeply misleading," and argued that such restrictions would benefit illegal gambling markets 1. The council estimates that half of gambling companies' advertising spending originates from unregulated illegal operators 1. The current regulatory framework stems from the 2005 Gambling Act introduced under Tony Blair's government, which had previously limited televised gambling advertising to bingo, football pools, and lotteries 1. The Guardian has already stopped accepting gambling advertising—aside from the national lottery—as of 2024 1.
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