"双节"出游预订火爆 旅游市场有望实现结构性改善

今年中秋与国庆假期相隔仅三天，通过拼假可形成"全年最长出游窗口"1。这一超长假期激发了出游需求的集中释放，各大出行平台的预订数据呈现明显增长态势。

截至9月14日，同程旅行平台上"中秋""国庆"相关搜索热度月环比增长278%1。携程数据显示，中秋国庆期间机票订单量同比增长约五成，酒店订单量同比增长接近两倍1。国内热门城市机票预订热度同比增长超40%，酒店5天以上长住订单占比较去年同期提升约7个百分点1。航旅纵横数据则显示，出行日期为9月25日至10月7日的国内航线机票预订量超606万张，同比增长约14%1。

业内人士认为，这一超长假期有利于释放长线游消费潜力，旅游市场有望在保持总量增长基础上实现结构性改善1。旅游上市公司的业绩也反映了市场的回暖态势：三峡旅游2026年上半年实现营收4.14亿元，同比上升13.09%，归母净利润7955万元，同比上升25.04%1；黄山旅游上半年实现营收9.88亿元，同比增长5.11%，归母净利润1.30亿元，同比增长2.94%1。

The convergence of China's Mid-Autumn and National Day holidays this year, separated by only three days, has created what industry observers describe as the year's longest travel window, driving significant demand across major travel platforms.1 By taking three days of paid leave between the two holidays from September 28 to 30, travelers can extend their break to 13 consecutive days off.1 This extended period has prompted a surge in bookings for flights and accommodations, with search interest on travel platforms rising sharply and travel companies reporting strong financial performance.

Travel platforms have registered substantial growth in booking activity leading into the holiday season. As of September 14, search volume for Mid-Autumn and National Day travel on Tongcheng Travel surged 278 percent month-over-month.1 Domestic flight bookings for popular cities showed growth exceeding 40 percent year-over-year, while extended stays of five days or longer accounted for approximately 7 percentage points more of hotel bookings compared to the same period last year.1 Ctrip's data indicates that flight orders during the Mid-Autumn and National Day period grew roughly 50 percent year-over-year, while hotel orders nearly doubled.1 VariFlight's records show that domestic flight bookings for travel dates between September 25 and October 7 exceeded 6.06 million tickets, representing approximately 14 percent growth compared to the prior year.1

The extended holiday window is expected to unlock consumer spending potential for long-distance travel, positioning the tourism sector for structural improvement alongside continued overall growth.1 Tourism companies have already demonstrated positive financial results, with Three Gorges Tourism generating 414 million yuan in revenue for the first half of 2026, up 13.09 percent year-over-year, and net profit attributable to shareholders reaching 79.55 million yuan, an increase of 25.04 percent.1 Huangshan Tourism reported first-half revenue of 988 million yuan, up 5.11 percent year-over-year, with net profit attributable to shareholders of 130 million yuan, representing 2.94 percent growth.1