Threads推出新功能助力播客创作者触达听众

Meta旗下社交平台Threads本周三宣布推出一系列播客推广工具，帮助创作者在平台上扩大节目影响力并直接与听众互动1。新功能包括播客资料卡、可点击的剧集链接卡、剧集转录文本、嘉宾标签、剧集提醒和受众参与度指标等多项工具1。这一举措旨在将Threads打造成播客讨论的中心枢纽。

Threads在今年6月已达到5亿活跃用户，接近X平台的用户规模1。平台在去年已推出播客讨论工具，包括改进的链接卡和资料关联功能1。此次功能扩展体现了Threads与X平台在音频内容领域的竞争态势——X也在鼓励创作者直接发布视频内容以获取收入1。

Meta's social platform Threads has launched new tools designed to help podcasters grow their audiences and engage listeners directly on the platform 1. The announcement, made on Wednesday, introduces a suite of features aimed at establishing Threads as a hub for podcast discussion and discovery 1.

The new toolkit includes podcast profile cards, clickable episode link cards, episode transcripts, guest tags, episode reminders, and audience engagement metrics 1. These features enable creators to showcase their shows and track listener interaction across the platform. The move positions Threads in direct competition with other platforms that have adopted similar strategies to attract podcast content 1.

The timing of this expansion reflects Threads' growing presence in social media. The platform reached 500 million active users by June of this year, approaching user levels comparable to competing platforms 1. Threads had previously introduced podcast discussion tools last year, including enhanced link cards and profile integration features 1.