英国出版集团Reach公司宣布将裁减220个编辑岗位，这是该集团在9月宣布风险提示600个职位后的又一轮重组行动1。此前9月的重组最终导致300多个编辑岗位被删除1。同时，Reach将关闭KentLive、AberdeenLive和GalwayBeo三个在线品牌，但计划创建约60个新的编辑职位以推动数字收入增长1。
这一举措的主要原因是Google AI摘要功能和AI概览导致的在线流量大幅下滑1。根据公司数据，谷歌转介流量同比下降46%，而越来越多的读者转向AI生成的内容摘要而非直接访问新闻网站1。Reach首席内容官David Higgerson指出，"我们正处于受众获取内容方式的巨大转变中"1，并将责任指向Google AI模式、AI概览以及BBC在本地内容上的扩张1。
受各项因素影响，Reach的数字收入下降0.9%至1.289亿英镑1。公司目前拥有50000名付费订阅用户，年底目标为75000人1。与此同时，该集团股价在过去五年内下跌了90%1。
Reach plc, the publisher of the Daily Mirror and other major British newspapers, has announced the elimination of 220 editorial positions amid a sharp decline in online traffic driven by artificial intelligence tools.1 The company attributed the layoffs to Google's AI summary features and AI Overviews, which have caused referral traffic from the search engine to fall by 46 percent year-over-year.1 This marks the second major restructuring at the publishing group, following a previous announcement in September that warned of 600 potential job cuts, which ultimately resulted in the elimination of more than 300 editorial roles.1
The publishing company plans to offset some losses by creating approximately 60 new editorial positions focused on driving digital revenue growth.1 Reach also announced the closure of three online brands—KentLive, AberdeenLive, and GalwayBeo.1 David Higgerson, the company's Chief Content Officer, stated that "we are in the midst of a profound shift in how audiences acquire content," pointing to Google's AI model, AI Overviews, and the BBC's expansion into local news coverage, where the broadcaster mirrors local content in approximately 70 percent of cases, as factors contributing to the crisis.1
The pressures on Reach extend beyond traffic losses. Digital revenues declined 0.9 percent to £129 million, while the company currently has 50,000 paid subscribers with a year-end target of 75,000.1 Over the past five years, Reach's share price has plummeted 90 percent.1
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