迈凯伦汽车公司宣布将首次建造SUV车型,作为阿布扎比政府投资公司CYVN重大投资计划的一部分1。CYVN第一年投资5亿英镑,并承诺在5年内投资总额达14亿英镑1。这款SUV将针对拥有孩子的高端消费者市场,首席执行官尼克·柯林斯表示:"如果你必须决定哪个孩子留在家里,那会很困难"1。新车预计价格将超过20万英镑,与宾利Bentayga、阿斯顿马丁DBX和兰博基尼Urus等车型竞争1。
该投资计划将在英国谢菲尔德创建新工厂并创造1000个新工作岗位1。迈凯伦首席运营官迈克尔·施特劳根表示,公司有望"相当容易地"将年销量翻倍,目前销量约为3000辆1。迈凯伦现有员工2500人1,该公司由赛车手布鲁斯·迈凯伦于1963年创立,2023年被CYVN从巴林主权财富基金Mumtalakat手中收购1。
McLaren has announced plans to build its first sport utility vehicle, marking a significant expansion into a new segment for the British luxury automaker.1 The initiative is backed by a substantial investment from CYVN, an Abu Dhabi government investment company, which is committing £500 million initially, with a total pledge of $2 billion (£1.4 billion) over five years.1
The investment will support the construction of a new manufacturing facility in Sheffield and create approximately 1,000 additional jobs, expanding the company's current workforce of 2,500 employees.1 The new SUV is being positioned to appeal to affluent consumers with families, a departure from McLaren's traditional focus on high-performance sports cars. Chief Executive Officer Nick Collins highlighted this market opportunity, stating: "It's quite difficult if you have to decide which one of your kids you want to leave behind at home."1 The company aims to roughly double its annual production volume from the current approximately 3,000 vehicles per year.1
The planned SUV is expected to compete in the ultra-luxury segment, with pricing anticipated to exceed £200,000, positioning it alongside offerings from Bentley, Aston Martin, and Lamborghini.1 This expansion represents a significant strategic shift for McLaren, which was founded in 1963 by racing driver Bruce McLaren and was acquired by CYVN from Bahrain's sovereign wealth fund Mumtalakat in 2023.1
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