Cloudflare推出了名为"Disallow AI Training"的新功能设置,使网站所有者能够在保持搜索引擎可发现性的前提下,阻止其内容被用于AI模型训练1。该功能于9月15日生效1。
苹果、谷歌和微软已承诺遵守这一设置1。根据Cloudflare数据,17%的网站选择启用某种机制来阻止AI训练,而选择阻止搜索爬虫的网站比例不足1%1。为了获得"受管制的爬虫运营商"身份,相关公司需要提供AI训练选退机制、AI摘要选退机制、URL级别可见性,并保证选退不影响网站的搜索排名1。
在消费者端,超过一半的消费者在搜索中阅读摘要,这些消费者结束搜索的可能性比其他用户高40%1。数据同时显示,AI搜索的转化率是传统搜索的3至5倍1。
Cloudflare has introduced a new "Disallow AI Training" setting that enables website owners to prevent their content from being used to train artificial intelligence models while maintaining visibility in search engine results 1. The feature took effect on September 15 1. Apple, Google, and Microsoft have committed to respecting this setting 1, providing website operators with more granular control over search crawlers, training crawlers, and proxy crawlers 1.
According to Cloudflare's data, approximately 17% of websites have opted to enable some mechanism to block AI training, while fewer than 1% of websites choose to block search crawlers entirely 1. For regulated crawler operators that meet "Accountable" standards, the new framework requires them to provide opt-out mechanisms for both AI training and AI summaries, offer URL-level visibility controls, and guarantee that opt-outs do not affect search rankings 1.
Cloudflare's research indicates that over half of consumers read search summaries, and these users are 40% more likely to conclude their search 1. Additionally, AI-powered search generates conversion rates three to five times higher than traditional search 1, highlighting the commercial value of search-driven traffic that website owners may wish to preserve while limiting AI model training on their content 1.
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