Meta推出名为Meta One的新订阅服务，将AI驱动的功能和高级特性整合到Facebook、Instagram和WhatsApp平台中1。该服务包含面向普通用户的两个消费层级，分别为每月7.99美元的Core计划和每月19.99美元的Premium计划1。此外，Meta还为企业创作者设计了四个层级的订阅选项，从Essential（起价每月14.99美元）到Max（每月499美元）不等1。
新订阅计划主要通过Muse AI模型的图像生成、视频生成等工具以及Instagram的Restyle AI编辑功能来实现AI能力的商业化1。这一举措建立在Meta此前订阅业务的成功基础上：Instagram的日均收入达到120万美元，周环比增长475%；Facebook的日均收入达到528,000美元，周环比增长143%1。
业界对Meta订阅业务的前景看好。BNP Paribas预测该服务将在2028年前为Meta增加13.5亿美元收入，而Truist的预期则更为乐观，认为到2030年可能增加200亿美元收入1。为支撑这一战略，Meta在2025年计划投资143亿美元用于Scale AI1。
Meta has introduced Meta One, a comprehensive subscription service designed to monetize artificial intelligence features across its major platforms, including Facebook, Instagram, and WhatsApp 1. The new offering combines consumer-focused plans with specialized tiers for business creators, marking an expansion of the company's subscription strategy built on strong early revenue performance 1.
The consumer tier consists of two subscription levels: a Core plan priced at $7.99 per month and a Premium tier at $19.99 per month 1. For business creators, Meta is offering four distinct plans ranging from Essential at $14.99 monthly to Max at $499 monthly 1. These plans center on AI-powered capabilities, including image generation through Muse Image, video generation via Muse Video, and Instagram's Restyle AI editing functionality 1.
Meta's subscription initiatives have already demonstrated substantial revenue gains. Instagram's daily revenue reached $1.2 million, representing a 475 percent weekly increase, while Facebook generated $528,000 daily with a 143 percent weekly increase 1. The company is backing this expansion with significant investment, committing $14.3 billion toward Scale AI development in 2025 1. Financial analysts project considerable long-term value, with BNP Paribas forecasting subscription services will add $13.5 billion in revenue by 2028, while Truist estimates potential gains of $20 billion by 2030 1.
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