布里斯托尔成为英国首个禁止快时尚广告的城市

布里斯托尔市议会战略与资源委员会周一以8比1的投票通过了一项新的广告和赞助政策，禁止在议会所有广告空间刊登快时尚品牌的广告，同时也禁止SUV、航空公司、邮轮和化石燃料产业的广告1。该禁令将适用于广告牌、公交车站、印刷和在线等所有议会控制的广告平台1。

虽然已有20多个英国议会实施了类似的广告限制措施，但布里斯托尔是首个将快时尚纳入禁令范围的城市1。这一政策反映了当地居民对气候问题的高度关注——根据最近的议会调查，83%的布里斯托尔居民关注气候变化1。布里斯托尔在环保宣传上的率先态度早已显现，该市曾在2021年成为伦敦外首个禁止垃圾食品广告的议会1。2024年，绿党候选人卡拉·德尼尔在当地选举中当选国会议员，绿党成为议会第一大党，进一步推动了城市的气候政策议程1。

Bristol has become the first UK city to prohibit fast-fashion advertising, marking a significant expansion of the council's restrictions on high-carbon and unsustainable industries.1 The city's Strategy and Resources Committee approved the new advertising and sponsorship policy by a vote of 8 to 1, extending the ban to include SUVs, airlines, cruise ships, and fossil fuel industries across all council-owned advertising spaces.1 The restrictions will apply to billboards, bus shelters, print materials, and online platforms managed by the local authority.1

While over 20 UK councils have implemented similar advertising restrictions, Bristol distinguishes itself as the first to specifically target fast-fashion brands.1 The move reflects growing climate consciousness among residents—83% of Bristol inhabitants express concern about climate change according to a recent council survey—and represents the political influence of the Green Party, which became the largest faction in the council following the 2024 election of Green MP Carla Denyer.1 This advertising ban builds on the council's earlier precedent: in 2021, Bristol became the first authority outside London to prohibit junk food advertising.1