Channel 4已从Sky获得Paramount旗下价值超过3亿英镑的电视广告销售业务1。这笔交易标志着Channel 4和Channel 5的广告销售首次进行合并售卖，覆盖Channel 5、MTV、Comedy Central和Nickelodeon等品牌的广告资源，但不包括Paramount+流媒体服务1。
这一胜利在Channel 4宣布裁减340个岗位后不久取得1。广告收入占Channel 4总收入约90%，此次业务扩展将进一步巩固其广告销售地位1。若Sky与ITV的并购交易获得批准，Sky将在传统电视广告销售市场占据70%以上的份额1。
此前，Sky Media两年前发现了一项计算错误，导致约3亿英镑（自2017年起）未能支付给合作伙伴1。Sky已向Paramount支付9800万英镑作为与该计算错误相关的赔偿1。
Channel 4 has secured Paramount's television advertising sales business, valued at over £300 million, from Sky 1. The deal marks the first time Channel 4 and Channel 5's ad sales operations will be sold together, encompassing advertising inventory across Channel 5, MTV, Comedy Central, and Nickelodeon, though excluding Paramount+ streaming services 1.
The announcement comes just days after Channel 4 revealed plans to cut 340 jobs, reducing its workforce by more than a quarter from 1,276 employees 1. Advertising revenue accounts for approximately 90 percent of Channel 4's total £1 billion annual income 1, making this acquisition a significant commercial win for the broadcaster as it navigates organizational restructuring.
Should Sky's planned acquisition of ITV be approved, Sky would control over 70 percent of the traditional TV advertising sales market 1. The deal also follows a major compliance issue at Sky Media, which discovered two years ago a calculation error resulting in approximately £300 million in underpaid commissions to partners dating back to 2017 1. Sky has already compensated Paramount with £98 million related to this error 1.
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